Culture and subculture are both very closely related but have a distinct difference that draws the line between them. The subculture has more control over member behaviors than a dominant culture. Understanding the effects of these cultures is IMPORTANT as it provides insight on how an organization operates, its identity, and its social system. What is a Dominant Culture? Every society has a culture, the way people behave in it and how they think about certain things are influenced by it. T-test analysis of difference in "Influence and Control" between females and males 72 Table 23. A cornerstone for many of these subcultures is the act of resisting this system and living in a way that contradicts what the population as a whole agrees upon to be “normal” and “polite.” T-test analysis of difference in "Job Design" between females and males 72 Table 24. A dominant culture reveals the core values of the organization and a subculture is a smaller group inside the dominant culture that share common problems and situations (Baack, 2012). (Verderber and Verderber 73) normal and favorable behavior to the society of the place in question Here in the U.S., assimilation to the They were always different , but in the sense that they were excluded even from the subculture scene, where difference was highlighted. B. A subculture is a group that lives differently from, but not opposed to, the dominant culture. That is generally the case with German Americans and Irish Americans in the United States today. "The learned system of values, beliefs, attitudes, and orientations held by the majority of people in a society." That is, culture represents influences that are imposed on the consumer by other individuals. T-test analysis of difference in "Job Challenge" between females and males 73 Table 25. Catholics also form a subculture, since the majority of Americans are Protestant. other cultural traits that come from their common ancestral background and experience. For example, Jews form a subculture in the largely Christian United States. Subculturalists oppose a culture they view as hegemonic and see the dominant culture as one that enforces conformity. Sociologists distinguish subcultures from countercultures, which are a type of subculture that rejects some of the larger culture’s norms and values. T-test analysis of difference in "Job Reward" between females and males 73 D. Subculture. Culture and Subculture. A subculture is a culture within a culture. Despite the obvious differences between a rave and a rock or rap concert, namely the lack of live music being played, the similarities in the culture of the fans remain. The West Indian culture may have influenced in constructing a subculture, but the people of West Indies and other ‘blacks’ like the Pakis were not predominantly part of the subcultures. A counterculture is not necessarily opposed to the beliefs or practices of the dominant group like a subculture is. As the cultural differences between members of a subculture and the dominant national culture blur and eventually disappear, the subculture ceases to exist except as a group of people who claim a common ancestry. Culture is part of the external influences that impact the consumer. C. The dominant culture accepts the subculture as a part of its own culture but rejects the countercultures.

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